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One of the questions we get asked most often by race organisers is simple, but incredibly important: “How many photographers does my race need?” The answer depends on your distance, your route, your field size, and the overall experience you want your runners to have. Too few photographers can lead to gaps in coverage. Too many, and you’re spending more than you need to.

Securing strong sponsors can make or break a running event. They help cover costs, raise your event’s profile, and enhance the experience for participants. But there’s one powerful sponsorship tool many organisers underestimate, event photography. At LW Photography, we’ve seen how professional photos don’t just capture memories, they create brand value, visibility, and lasting sponsor relationships.

Whether you’re organising your first tournament or your fiftieth, there are always a few key details that make the difference between a good event and a great one. After photographing many youth football tournaments across the UK, we’ve seen first-hand what helps organisers deliver a smooth, enjoyable day for players, coaches, and families. Here are five proven ways to help your next tournament run like clockwork, from kick-off to the final whistle.

Choosing a good photographer can be a daunting task, especially if you're not familiar with the industry. However, with a few helpful tips, you can make the process easier and ensure that you select a photographer who is a good fit for your needs. Here are some things to keep in mind when choosing a photographer: Look at their portfolio: A good photographer will have a portfolio of their work that you can view online or in person. Take some time to review their portfolio and

As an event organiser, you want to make sure that every aspect of the event is perfect, and this includes capturing the event through profes