Introduction

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LW Photography (“the Company”) is committed to protecting the personal data of its clients, customers, and individuals captured in its images and videos. As a sports photography business, we capture and process images and other personal data for commercial purposes. We recognize the importance of safeguarding sensitive and private information and have implemented measures to ensure compliance with applicable data protection laws, including the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

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Under GDPR, the processing of personal data is permitted where it is necessary for the legitimate interests pursued by the Company or a third party, except where such interests are overridden by the rights and freedoms of the data subject. This document outlines our legitimate interests and the steps we take to ensure fair, transparent, and lawful data processing.

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What Personal Data Do We Collect?

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The Company may collect and process the following personal data:

• Name

• Contact information (e.g., email address, phone number)

• Images and/or video footage

• Information about the event (e.g., location, date)

• Information about the sport, activity, or event being photographed

• Any additional personal data necessary for the legitimate interests pursued by the Company

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Why Do We Process Personal Data?

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The Company processes personal data for the following legitimate interests:

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1. To Fulfil Contractual Obligations

   We process personal data to deliver photographic services as per our agreements with clients and customers. This includes capturing, editing, and delivering images and videos. Processing personal data is necessary to provide high-quality services and meet contractual obligations.

2. To Promote Our Business

   We may use images and videos for promotional purposes, including displaying them on our website, social media channels, and marketing materials. Identifiable images will not be accompanied by full names unless explicit consent has been obtained. Processing personal data for promotional purposes is necessary to further the Company’s legitimate interests in attracting new business.

3. To Improve Our Services

   We may analyse personal data to identify trends and improve our services. For example, customer preferences may guide us in enhancing our offerings. Processing data for this purpose supports the Company’s legitimate interests in maintaining competitive and high-quality services.

4. To Comply with Legal Obligations

   We process personal data to fulfil legal obligations, such as tax and accounting requirements. Processing personal data for these purposes ensures compliance with statutory and regulatory requirements.

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How Do We Ensure Fair and Transparent Processing?

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The Company is committed to ensuring that all personal data is processed in a manner that respects the rights and freedoms of individuals. We achieve this by:

• Providing clear and accessible information about the data we collect and how we use it.

• Ensuring a lawful basis for all processing activities, including legitimate interests, contractual obligations, and consent where required.

• Processing personal data proportionately and only for purposes necessary for the identified legitimate interests.

• Implementing appropriate technical and organizational measures to protect personal data from unauthorized access, loss, or misuse.

• Respecting individuals’ rights, including the right to object to data processing and the right to access, rectify, or erase their personal data.

• Retaining personal data only as long as necessary for the purposes for which it was collected and ensuring its accuracy and relevance.

• Conducting regular reviews of data processing activities to ensure continued compliance with data protection laws.

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Your Rights

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As a data subject, you have rights under GDPR, including:

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• The right to be informed about how your data is processed.

• The right to access your personal data and obtain a copy.

• The right to rectify inaccurate or incomplete personal data.

• The right to object to the processing of your personal data based on legitimate interests.

• The right to request the erasure of your personal data in certain circumstances.

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To exercise these rights or raise concerns, please contact us using the details provided below.​

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Conclusion

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LW Photography is committed to processing personal data in a manner that is fair, transparent, and compliant with data protection laws. By carefully balancing our legitimate interests with the rights and freedoms of individuals, we aim to provide the best possible service while maintaining trust and confidentiality.

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Contact Us

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If you have questions or concerns about this Cookie Policy, please contact us at:

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LW Photography
privacy@lw-photo.co.uk

01206 670164

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Updated: Jan 2025  | Next Review: Jan 2026​​