Introduction

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LW Photography ("the Company") is committed to protecting the personal data of its clients and customers. As a sports photography business, we capture images of individuals and events for commercial purposes. We recognize that such data may contain sensitive and private information and therefore have implemented measures to ensure that we process data in a manner that is consistent with the requirements of data protection laws.

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The General Data Protection Regulation (GDPR) permits the processing of personal data where it is necessary for the legitimate interests pursued by the Company or by a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject.

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This document sets out the Company's legitimate interests for processing personal data, and how we ensure that such processing is carried out in a fair and transparent manner.

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What personal data do we collect?

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The Company may collect the following personal data:

• Name

• Contact information, including email address and phone number

• Image and/or video footage

• Information about the event, such as the location and date

• Information about the type of sport, activity or event being photographed

• Any other personal data that is necessary for the legitimate interests pursued by the Company

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Why do we process personal data?

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The Company processes personal data for the following legitimate interests:

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1. To fulfill contractual obligations with clients and customers

We process personal data to fulfill contractual obligations with our clients and customers, such as providing photographic services and delivering images and videos. Processing personal data is necessary to ensure that we can deliver our services to the highest standard.

 

2. To promote our business

We may use personal data to promote our business, such as displaying images and videos on our website and social media channels. This will always be without displaying full names. Processing personal data is necessary for the legitimate interests of the Company to promote its services.

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3. To improve our services

We may use personal data to improve our services, such as analyzing data to identify trends and patterns in customer preferences. Processing personal data is necessary for the legitimate interests of the Company to improve its services and customer experience.

 

4. To comply with legal obligations

We may process personal data to comply with legal obligations, such as tax and accounting requirements. Processing personal data is necessary for the legitimate interests of the Company to comply with legal obligations.

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How do we ensure fair and transparent processing?

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The Company is committed to ensuring that personal data is processed fairly and transparently. We do this by:

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1. Providing clear and concise information about the personal data we collect and how we use it

2. Ensuring that we have a lawful basis for processing personal data

3. Ensuring that we process personal data in a way that is proportionate to the purposes for which it was collected

4. Ensuring that we have appropriate technical and organisational measures in place to protect personal data

5. Providing individuals with the right to object to the processing of their personal data

6. Ensuring that personal data is not retained for longer than is necessary for the purposes for which it was collected

7. Ensuring that personal data is accurate and up-to-date

8. Providing individuals with access to their personal data upon request
    

Conclusion

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The Company is committed to processing personal data in a manner that is fair, transparent and consistent with the requirements of data protection laws. We believe that the legitimate interests outlined in this document are necessary to enable us to provide the best possible service to our clients and customers. If you have any questions or concerns about our processing of personal data, please do not hesitate to contact us.

updated: 01/07/2023

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