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LW Photography is dedicated to safeguarding the privacy and protecting the personal information of its clients. As a sports photography business based in the UK, we recognise that the photographs we capture may contain sensitive information about the individuals depicted. We are committed to fulfilling our responsibility to ensure the security and confidentiality of this information. This Data Protection Policy outlines the comprehensive measures we undertake to safeguard personal data and our unwavering commitment to complying with applicable data protection laws in the UK.


This policy applies to all personal data processed by LW Photography, irrespective of its form, be it electronic or hard copy.

Data Protection Principles:

Our business upholds the following fundamental data protection principles:

  1. Lawful, fair, and transparent processing of personal data.

  2. Limiting data processing to the specific purposes for which it was collected.

  3. Minimizing the amount of personal data collected to what is necessary.

  4. Ensuring the accuracy and relevance of personal data.

  5. Limiting the retention of personal data in accordance with legal requirements.

  6. Ensuring the security, integrity, and confidentiality of personal data.

  7. Demonstrating accountability for compliance with data protection laws.

Types of Personal Data Collected:

In the course of our operations, we may collect and process the following types of personal data:

  1. Names and contact information of clients and their representatives.

  2. Photographs and videos of individuals.

  3. Metadata associated with photographs and videos, such as location and time data.

Data Collection:

We collect personal data directly from our clients or their representatives, and through the use of photographic equipment during our services.


Data Use:

We process personal data solely for the specific purposes for which it was collected. These purposes may include:

  1. Providing high-quality photographic services to our clients.

  2. Marketing and promoting our services.

  3. Carrying out administrative and financial operations.

Data Storage:

We store personal data in a secure and confidential manner. Access to personal data is strictly limited to authorised personnel only. We implement technical and organisational measures to prevent unauthorised access, disclosure, or alteration of personal data.

Data Retention:

Personal data is retained for the duration necessary to fulfill the purposes for which it was collected, and in accordance with legal obligations and business requirements. We periodically review our data retention practices to ensure compliance with applicable laws.

Data Sharing:

We do not share personal data with third parties, except when required by law or with the explicit consent of the individual concerned. In cases where data sharing is necessary, we ensure appropriate safeguards are in place to protect personal data.

Data Subject Rights:

We recognize and respect the rights of individuals concerning their personal data. Data subjects have the following rights:

  1. The right to access their personal data held by us.

  2. The right to rectify any inaccurate or incomplete personal data.

  3. The right to request erasure of their personal data under certain circumstances.

  4. The right to restrict the processing of their personal data in specific situations.

  5. The right to object to the processing of their personal data.

  6. The right to request the transfer of their personal data to another organization.


We are fully committed to complying with all applicable data protection laws in the UK, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. Any breach of this policy will be treated with utmost seriousness and may result in disciplinary actions, including termination of employment or contract.


This Data Protection Policy will be regularly reviewed and updated as necessary to ensure its continued effectiveness and compliance with evolving data protection laws and regulations in the UK.


Liam Winters


updated: 01/07/2023

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