One of the questions we get asked most often by race organisers is simple, but incredibly important: “How many photographers does my race need?” The answer depends on your distance, your route, your field size, and the overall experience you want your runners to have. Too few photographers can lead to gaps in coverage. Too many, and you’re spending more than you need to.

If you’re an event organiser, you’ve probably seen the phrase “free tournament photography”  and thought, “that can’t be right.” After all, professional photography normally comes with a cost, so when someone offers to attend for free, it’s natural to ask: “What’s the catch?” The short answer: there isn’t one. At LW Photography, we’ve built a model that allows us to cover football tournaments, rugby festivals, and netball competitions completely free of charge to the organiser — while still...

Securing strong sponsors can make or break a running event. They help cover costs, raise your event’s profile, and enhance the experience for participants. But there’s one powerful sponsorship tool many organisers underestimate, event photography. At LW Photography, we’ve seen how professional photos don’t just capture memories, they create brand value, visibility, and lasting sponsor relationships.